From October 2026, Louise va au cinéma is giving its films a wider reach. With OurFrame, it brings their stories to life on social media, helps people discover them through targeted promotional campaigns, and creates encounters around screenings. Each film will have its own impact campaign: a way to carry the emotion beyond the cinema.
For each campaign, we ask: what change could this film help bring about? That intention helps us identify the people we want to reach, then imagine the encounters and places where the films might resonate with them and their communities.
We bring the same care to choosing speakers, moderating and planning each encounter, so the conversation stays rooted in the question raised by the film.
Each encounter begins with the question raised by the film and seeks to make it resonate in the audience’s lives. We hope everyone leaves with a question to explore about their own way of living.